Learning Analytics for Employers: Connecting the Dots from Up-skilling to Business Growth

As the “digital-first” mindset intensifies, it is safe to conclude that there is no lack of data. Nevertheless, a data-driven approach involves maximizing your data, regardless of the function or business. Data analytics is no longer a novel concept; countless use cases have been documented, ranging from data-driven business decision-making to enhanced personalization and learner experiences.

Today, learning analytics is one of the most effective tools for employers to boost organizational growth, create an extensive talent pool, and enable effective talent management. It is no longer used solely for upskilling the workforce or refining learning content.

In the previous blog, we discussed the impact of data analytics on creating learner-centric experiences. This blog focuses on how learning analytics can be a powerful means for employers to drive organizational growth.

#1 Improves Courses’ Relevancy to Align with Organizational Learning Goals

Every learning platform enables companies to collect huge amounts of data from their courses, such as learner engagement, activity levels, training adoption, course completion rates, etc. While many employers use this data to derive insights, it is crucial to understand that siloed interpretation of this data can often skew the results. Learning analytics tools can digest huge amounts of data points to generate far more nuanced conclusions.

These insights can be utilized to improve the quality and relevance of learning content, identify learning patterns and trends, and build data-driven initiatives, among other applications. This, in turn, assists employers in enhancing the learning experience, motivating the workforce to acquire new skills, and ensuring a low attrition rate

#2 Aligns Organizational Learning Goals With Business Strategy

Today’s workforce generally views learning and development as the primary differentiator. Learning analytics can assist employers in supporting their workforce’s development, objectives, learner expectations, and aspirations and fostering organizational development and success.

To analyze the impact of existing learning programs, it is necessary to evaluate data points from analytics such as learning behavior transfer, learner engagement, satisfaction, knowledge retention, etc. By applying Predictive Analytics on top of these data sources, companies can assess the link between the KPIs of learners and their growth potential. These models can aid in the proper prioritization of spending in upskilling programs.
Identifying areas for improvement or skills gaps in learners is significantly more straightforward if they are detected early on. In addition to evaluating the efficacy of courses, there is a great deal of untapped potential in applying learning analytics to cut costs, increase workforce productivity, and fulfill organizational objectives. Data analytics is a tool for generating strategies to suit individual strategic learning goals and building company strategies that improve business outcomes.

#3 Enables Talent Retention with Adaptive and Personalized Learning

Following the Great Resignation, businesses must retain and recruit top talent to ensure that the organization runs smoothly. According to a PwC survey, key talent retention will be one of the top HR challenges in 2022. Many businesses utilize a “tailored professional development” strategy to suit the career development and advancement objectives of their workforce. Comprehensive data analysis of the roles, functional units, and learning preferences of employees within the company makes it feasible to meet the learning expectations of individuals or groups of learners.

Customized training initiatives that result in higher-quality training programs can have a significant impact on the workforce’s productivity, morale, and desire to remain with the existing organization.

Suggested Read: Top 5 Learning & Development Trends You Must Know for 2023

It’s a wrap

Evolving technological stacks are making learning and development more data-driven than ever before. Even though many businesses utilize learning analytics, it is crucial to understand and utilize it effectively in order to foster a sustainable and continuous learning environment and drive organizational growth.
Adeptus Tech helps businesses leverage data analytics in a way that empowers them to extract the true value of data. Reach out to our experts today to learn more.

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